4 TRAITS of Powerful Personal Brands


Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be building a fake brand.

The purpose should speak clearly to your promise of value. Your USP — Unique Selling Proposition.


  1. INNOVATIVESuccessful personal brands are agile, they are innovative and they are adaptable to change. They understand that brands and consumers do evolve so they adjust to the changing trends and times while staying relevant.“Innovation and technology drives my business” – Selorm A. Betepe 
  2. AUTHENTICInfluential personal brands understand that the best way to succeed is just being themselves. The world is tired of celebrities who ain’t themselves, they soon fade. Be your best self.“Remember it’s OK to be yourself.” – Richard Branson

You must be different to stand out!
The most powerful personal brands are the difference makers, they just don’t fit in, they break rules and set new standards. They have the philosophy of trail-blazers – either they are the first or among the best. Simply Creative!

“…purge mediocrity” – Nana K. Duah

Bernard Kelvin Clive  Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of thirty published books. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana.

A clandestine mission

I am a regular guest on interview panels. Not because I am an HR expert of any kind or am I? My mission on these panels is more of the clandestine kind. Recently I was guest on one of such panels when a young lady walked in. She and the job on offer were more like plug and socket if you like— the perfect fit. I have not seen that in a long time and I began to wonder if the hand of God was at work in this young lady’s life. Well I could not think of a better explanation for such a mystery.

First of all, only seven out of the twenty applicants showed up on time… (Well you have to make room for the African mean time AMT) so no surprises there. Three were badly dressed rendering useless the host’s effort to impress them by choosing a three star hotel’s conference room complete with all the goodies—I did enjoy the earl grey tea.  Somehow the “you never get another chance to make a first impression” message has not reached some. More work to do motivational speakers.

With a guy like me on the panel, the gate just gets much narrower. Not that I ask the most questions, sometimes I never say anything at all as I feed off the question of the well… experts. My mission is to identify the performance conscious and the most purposeful people among the lot. And when I do ask a question, it will be trying to find the connection between the job being applied for, the applicants own life aspiration and their understanding of how the job in question can help them achieve their life goals.

Making performance consciousness and purposefulness the key, everything else kind of falls in place. You see, a person will place great importance on the task or event at hand only if they see how their larger existence depends on it. Such persons will treat the job with great importance and give their best, not because they like the job but because they see it as an opportunity to get what they really want and everyone wants something. One applicant was honest when she said;

“I need this job because it will help me pay my way through school and feed my self until I can get the job I really want”.

No! That’s not a slap in the face, it smells of purposefulness and integrity—the two are often allies and find a resting place among the many traits of the performance conscious individual. So what’s my point? Too many people have misaligned the life aspiration and the current objectives. Most are not even sure where they are on their timeline and this for me indicates purposelessness which disqualifies the individual as performance conscious. Since there are no businesses out there that do not want high performance, this is increasingly becoming a matter of concern. 

As we know, high performing individuals make high performing organization and the latter in turn make high performing nation and this is how we can make a high performing continent. Only two persons qualified for the job from my performance consciousness and purposefulness point of view. To learn more about performance consciousness and purposefulness, you are already in the right place. Attend a SPiD-UP® workshop, read a book or keep snooping around this website and your life will never be the same. Have a high performance day.

Introducing Configure© V1.0

About Configure© V1.0

At the end of every year, millions of people set goals and develop resolutions for the coming New Year. 90% of these goals and resolutions are never attained. Configure was created to make that a thing of the past. The problem is largely due to the narrow view most people have about resolutions, goals and success in general. They do not realize that the attainment of their beautiful goals is directly dependent on their performance. New actions bring new results and in that manner the new focus on performance as the means by which one will obtain success is bound to bring new results. Configure ensures this.
Configure is a collection of materials (i.e. information and attached exercises) ad activities that together make a seminar designed to transform the individual into a high performing person over a set period of time– referred to in the program as a time block.The program first and foremost treats a year as a time block and breaks it into its four quarters helping the participant to set strategic goals and developing performance strategies to ensure their goals are achieved. 
The seminar is delivered at the beginning of the year and repeated at the beginning of every quarter providing participants with guidance for the use of materials and an opportunity for quarterly evaluation and realignment. Ultimately you will achieve a better performance in your occupation as the means by which you will influence your existence. Your occupation takes most of your time and hence it is the key influencer of your larger existence and provides the only opportunity to be successful in life. There is no success without first treating performance in the one vehicle that makes success possible in the first place. In this regard configure is different from other similar programs that promises success without treating what makes it possible.
It is performance enhancement tool in short and guarantees success because success is only possible when there is high performance.

Learn how it works

Download configure now

Your eight or so intelligence systems

Your eight or so intelligence systems

In this post I attempt to address the Howard Gardner multiple intelligence system developed by the Harvard professor of developmental psychology. In his 1983 book, “Frames of Mind: The Theory of Multiple Intelligence,” Gardner distinguishes seven kinds of human intelligence: linguistic, musical, logical-mathematical, spatial, bodily-kinesthetic, and two types of personal intelligence. He proposed that people who exhibit intelligence in one domain do not necessarily exhibit it in another. Each person’s unique blend of competences produces an individual cognitive profile. This means that one may have a variety of levels on the testing matrix and this can be used to determine which field they can naturally excel in. It is a simple understanding of where you are strongest so you can put your best foot forward.

In my work as a performance coach, I have encountered many an individual who really have no idea where their strengths lie. Some are partially aware but are not sure if its worth following. This is matter that needs more attention than is often given. In the self-knowledge section of this blog, we treat other test systems that help to identify strengths to help guide you to a good choice. If one’s life enterprise is the only thing they live for then what they use to undertake this enterprise must be handled with utmost care.

I must warn however that whiles articles like this might provide a good idea of the system, it is not a good enough substitute for reading the work of its creator and Wikipedia is a good starting point.

You must however find the book itself and read it. For those who attend our workshops however, you will receive a guidance on how to use the testing system and receive analysis and recommendations by experts. So it is prudent to attend the next SPiD-UP workshop. But if you do read the book or attend the workshop, here is a taste of what you might learn:

# 1 Musical–rhythmic and harmonic

While we all love music not all of us have the gift to create or perform it. In fact, some friends of mine are completely tone deaf. They can’t sing one song right- they just don’t have it. This area of intelligence has to do with sensitivity to sounds, rhythms, tones, and music in general. Such people are able to sing, play musical instruments, and compose music. They generally excel in music and related fields.

# 2 Visual–spatial

This area deals with spatial judgment and the ability to visualize with the mind’s eye. People who are visual-spatial learners excel in the arts and sciences. They are also leaders and strategic planners who are intuitive and have the ability to see the big picture.

# 3 Verbal–linguistic
People with high verbal-linguistic intelligence display a facility with words and languages. They are typically good at reading, writing, telling stories and memorizing words along with dates. They excel is careers related to words, speaking etc as they have a natural flair for it

# 4 Logical–mathematical: This area has to do with logic, abstractions, reasoning, numbers and critical thinking. This also has to do with having the capacity to understand the underlying principles of some kind of causal system. People with this kind of intelligence excel in math and related fields. They are good at strategy games, have a mind “like a computer”, enjoy science experiments, organizing things by category, Abstract thinking, looks for a rational explanations, Wonder how things work. I think I might know somebody who is heavy in this area of intelligence except the math part. They make good Scientist, Mathematician, Lawyer, Doctor, Accountant, Bookkeeper, Computer Programmer, Researcher, Financial Planner etc.

# 5 Bodily–kinesthetic

The core elements of the bodily-kinesthetic intelligence are control of one’s bodily motions and the capacity to handle objects skillfully. Gardner elaborates to say that this also includes a sense of timing, a clear sense of the goal of a physical action, along with the ability to train responses. People with high bodily-kinesthetic intelligence excels in athleticsdancing,  acting. They also make good builderspolice officers, and soldiers etc.

# 6 Interpersonal

This type of intelligence is characterized by a high presence of Social skills. This area has to do with interaction with others. In theory, individuals who have high interpersonal intelligence are characterized by their sensitivity to others’ moods, feelings, temperaments and motivations, and their ability to cooperate in order to work as part of a group. They make good sales persons, politicians, managers, teachers, counselors and social workers.

# 7 Intrapersonal

This area has to do with introspective and self-reflective capacities. This refers to having a deep understanding of the self; what one’s strengths/ weaknesses are, what makes one unique, being able to predict one’s own reactions/emotions. Having this kind of intelligence as it helps one to have a deep understanding of themselves.

# 8 Naturalistic

This area has to do with nurturing and relating information to one’s natural surroundings. Examples include classifying natural forms such as animal and plant species and rocks and mountain types. This ability was clearly of value in our evolutionary past as hunters, gatherers, and farmers; it continues to be central in such roles as botanist or chef. This sort of ecological receptiveness is deeply rooted in a “sensitive, ethical, and holistic understanding” of the world and its complexities–including the role of humanity within the greater ecosphere.

Of recent times there has been discussions concerning what some refer to as spiritual intelligence. Whiles Howard Gardner himself has not committed to the idea, he has proposed an existential intelligence as a more acceptable construct. Personally, I subscribe to the idea of spiritual intelligence idea. In the the x-Gen component of the SPiD-UP® workshops we treat spiritual awareness as a full topic as we are aware of how much influence it can have on a person’s output. In Christianity it is thought to take the post of the most important intelligence system available to man.

From US education to Average |SPiD-UP®

I spent most of yesterday interacting with a group of students preparing for the SAT. They want to study in American universities so they can have a “better future”. The story is always the same. Their parents want to ensure that they can get “good jobs”. These days when you have foreign education, you are ahead of your peers. I am personally aware of a multinational company that recruits young graduates from UK universities even before they are graduates. So these young people and their parents have a point. It is good security if you want “the job”. Unfortunately they don’t appear to have any idea what “the job” is.

Young Fred caught my attention because he asked a lot of questions. The conversation appeared very new to him. His goal is to become a civil engineer so I probed further. The whys, the Who, the What and Where- you know the drill. It turned out that an uncle he loves a great deal is an engineer except he didn’t realize he is not a civil engineer but rather a mechanical engineer. Fred doesn’t appear to understand the difference but claims he has passion for civil engineering.

He had said that he likes to spend time with his uncle (who I should mention lives in the USA). “He used to fix cars before he left for the greener pastures of the US. Now he works or airplanes” Fred added. From my own experience, uncles and Aunties who live abroad are the coolest people in the family until you are old enough to understand what is going on around you. Taking a path that is influenced by them could be a very dangerous venture.

As far as his parents go, they just want him to get a good education and get a good job. For this they are ready to spend the almost 50,000 USD. I did not get the impression that they were interested in any talents or interest he may have at all.  In fact I do not believe there has been any real discussion about his future beyond the fact that he is going to need a job. When I asked about his natural gifts he said he could rap quite well when he was in primary school but he stopped because his parents complained and asked him to focus on his books. So he did.

When I asked him if his parent knew a millionaire called JZ he just giggled. He wasn’t evens sure if they knew a guy called Reggie Rockstone. When I threw the famous what will you do if I gave you a million dollars now at him; the usual house and car and provide for my family came almost instantly. This is the reason he wants a good job and why he needs an American education. There has been no real discussion with his parents or teachers as to what he wants to do with his future and how he can be the best he can be. There is no definition of what it will mean to reach his best. As a Christians you would think the idea of serving the purpose for which God created Fred will be an automatic. Not the case. If he had any talents at all, his parents don’t know about it and if they did, they don’t consider it valuable.
He wants to live what he called a good life although he is not sure what that is. He believes money will make him happy because everything revolves around money. The concept that money is only a medium of exchange and that what he seeks could actually be something else sounded like the strangest thing in the world. He is familiar with the word passion and why it is needed so he uses the word to justify his unclear choices but doesn’t appear to have any passion beyond fidgeting with his mobile phone. He is about to add to our already overloaded average bracket even with his expensive US education. Nothing unusual there; It is the norm. The rest of the groups were pretty much the same.

After Fred I did a short session with some Swiss and Congolese friends who understood what I do more than my own people. We were soon discussing how Ghana can be better so I brought up Fred’s story. Then I was asked the one question we always ask ourselves as Ghanaian.  A question I have attempted to answer so many times I have even developed several theories to explain it. Why do we have so many Harvard, Yale, Oxford, Stanford, LSE etc graduates running things in this nation and yet we never make any progress? As I broke into another lecture of theories and hypothesis’ (hey that’s what I do…lol) I couldn’t help wondering what good all this really is? My Swiss friends were nodding their heads… obviously interested with my blabbing- at least I was making some sense of the situation theoretically.

I had probably left young Fred more confused than he was when he sat in that chair to talk to me. If I could press a button to fix his problem, I would. But it takes a lot more than that. I learnt a lot from Fred yesterday. You will be amazed where your lessons will come from. I think I may have learnt more than I taught yesterday. Our high schools are not doing enough by way of career counseling. The kids are really confused like I was when I was their age. Not surprising we have wrong people in the wrong places. I myself have been a square peg in a round hole for a long time. I had to learn the hard way.

The issues are simple; if we continue to churn out more averagers, who just want a position that provides them with the opportunity to rob the rest of us, we will remain on the underdevelopment treadmill for a long time. We will be continuing the average cycle which may not in itself be such a bad thing unless you know that our average is below average per world standards. Using the wrong tools for the job never brought the best results anywhere and leakages have the habit of wasting power. Yet I am no pessimist. |SPiD-UP®

The inconsistency of inconsistence |REV-UP®

Consistency ensures that you are powering at full capacity. Every cycle adds to the power being generated by your activities. Whiles one cycle may not seem like much compared to the power you are looking for, it is the fundamental building block needed to reach your full capacity. When one cycle is missed therefore, you are one cycle short – that’s not your full power.

Take the engine of a car for the example. The pistons move up and down in the cylinders in order to generate the power the vehicle needs to move. The more cycles completed the more power generated. When one cycle is missed, the vehicles power is reduced. The more cycles missed the less power the vehicle will generate. Eventually the vehicle will stop and not reach the intended destination.

Your life is not that different. The cycles of your life are the crucial blocks that make up your entire life. Seconds becomes years through cycles. When a minute is one seconds short, it is not a minute. You may not consider some cycles very important yet they have a say in your final output. At work you are expected to come to work every day and spend an agreed number of hours doing something in particular.  Your work adds to the overall output of your team and organization. A single day or hour missed will affect the performance of the organization but not before it has taken away from your own performance- You are one cycle short.

Every single cycle no matter how small is important. They are the micro components of the macro life that you live and if you are to maximize your life, you must first maximize the small cycles that make it up. Imagine having a computer that decides for itself when it will work and when it won’t. My guess is you will get rid of it as soon as you can- for a more reliable one. That explains why you get fired when you don’t show up for work regularly. What about spouses and colleagues.  

My favorite fried yam seller is not there half of the time. I don’t particularly like walking all the way down there just to find out she didn’t show today. That has happened one too many times so I gave up on her.  Yet she complains about not making enough money in her business. She doesn’t seem to consider it important to be consistent in her work.  One customer short can hardly be described as being her best and the number of days she didn’t fry any yams has everything to do with the poverty she complains about. A close friend of mine is contemplating dumping his girlfriend. As he put it…”Well she is never there when I need her”.

I don’t think I have said anything new here. Everyone knows what it means to be consistent and how it can be beneficial for one’s performance. But why then are many people so inconsistent even when they really want to be consistent. INTEREST and MOTIVATION and their effects on choice!  When interest and motivation are weak you find one of the waiting millions of reasons not to be there. To get the most out of yourself, you have to be there all the time. Not some of the time. You have to be at full power all the time not some of the time. One cycle short is not full power. |REV-UP®  

Some questions you can use to check your levels. Email the answers to to join our no-obligation,  one month free performance coaching program.

When the last time you missed work was and what reason did you give?

Did your reason match the truth?

What is the real reason why you do what you do where you do it?

Do you find it hard to be consistent at anything at all in your life?

Give an example

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