Branding

CHURCH BRANDING SUMMIT

Pastors | Churches | Ministries

The 2nd Annual Church Branding Summit organized by BKC Consulting seeks to equip ministries, churches, pastors and church leaders on effective branding, church management, and digital evangelism.This year’s summit will be held on the 18th of November, 9AMat the Grandstar Hotel, Off the Haatso – Bohye Road.

 

Topics to be treated:

– Personal Branding for Pastors and Church Leaders

– Biblical Branding 7 Reasons to Brand your Ministry/Church

– 3 Lessons & Strategies from well-branded Churches/ Ministers

– 4 Reasons Why your Church & Ministry Name is Vital

– How to Rebrand your Church – Brand Identity

– Ministering to a Global audience – The brand factor

– Effective use of Social media for Ministry – Digital Evangelism

– Podcasting your Ministry – The Dag-Heward Mills Effect

– Why Churches fail from the Brand perspective

– 3 Reasons Why Every Pastor Must Write a Book

– How to Write and Publish your book with little or no money

– Growing your ministry – the New Church Growth approach

– Securing the Financial Future of your Ministry

– Managing Church Workers and Members Effectively

 

Saturday 18th November2017 9AM at Grandstar Hotel, Haatso –Accra

Package includes: Book, Workshop Resources, Refreshment (Coffee Breaks and Lunch)

Host: Bernard Kelvin Clive Ghana’s leading personal branding coach & amazon bestselling author of over 30 published books. He has helped hundreds of pastors, writers, entrepreneurs to self-publish books and build brands. He has consulted for churches and ministries such as the Church of Pentecost Hq, ICGC, Victory Bible Church, Calvary Baptist Church, Eastwood Anaba Ministries, etc

Call 0244961121, to register. www.Rebrandlive.com

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For those seeking truly life transforming training programs, this is for you. Our workshops are facilitated by real performance technicians. They are not motivational speaking seminars.

On-line marketing

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On-line marketing can be tricky. We provide a test the waters approach so you don’t spend a fortune experimenting We are happy to assist you.

Richard Bekyi Receives High Performance Recognition

We have said time and time over that outstanding is not the same as normal—in fact they are opposites. This is actually a tautology of a sort. But often even those who think they understand end up confusing the idea. They have managed to convince themselves that different means getting out of line or perhaps start heading in the very opposite direction. You are different of course when you do that but different is not always useful. In a situation where everyone wants to live those commit suicide can also claim to be different. Those who rip off their clothes in public too are different of course but only because most of us want to keep our clothes on.


To address this conundrum we must first postulate a direction or perhaps a destination that will define progress for the larger society. When this is done, being outstanding will then mean you lead the pack in the set direction towards the destination. When you lead, you are different because the majority of people tend to hover around the middle bracket doing what it called normal, average or good enough. When they cook, you can eat it because it is ok. It has just about enough salt and pepper to give a fair taste. Those who are outstanding cook something that you can eat too, except you are left with a strong urge to indulge in infantile art of finger licking. It is just too damn good. Such persons are rare and we have found they are driven by a performance conscious mindset. Ripping off your clothes and heading in the regressive direction is the easy way out to different—way of the miscreant. Real performance takes more.


Mr. Richard Bekyi, a recipient of the SPID-UP® Performance Recognition Awards is one of such personalities who give you that strong urge to lick your fingers. He does this through graphic designing and printing. Richard’s customers are not ordinary folks either. They have a consuming appetite for outstanding. If you are normal you will have a tough time understanding this man. As one customer told us;

“I thought this guy was weird… I was sure he did not understand what we wanted and he won’t even compromise. He is very stubborn about quality and you cannot persuade him to do simple things. In the end I realized I really did not understand where he was coming from. You really have to stop thinking and let him lead the way because he wants to take you to new level”


Mr. Bekyi and his team at Iseeworks Limited craft some life-transforming designs and they are not going to sit around and let some printer make a mess of it. He controls the process from start to finish making sure their customer get exactly what he promised them if not more. It is easy to confuse his work with something that was crafted a Hollywood design studio. But that is not all there is to this man and his team. Anyone who knows anything about the printing business will tell you that it’s major plague in not only quality of work. There is also a severe case of untimely delivery and Richard Bekyi seems to have developed an antidote for this blight.


For us at SPiD-UP® that is hope. We are capable as a people to produce high quality only if we decide to and one of our many examples is Mr. Richard Bekyi. We hope he is inspires you to be performance conscious enough to give your best. Regardless of what you do, you ought to activate the urge to indulge in the art of finger licking in your patrons. Mr. Beckyi will be speaking at the Upcoming SPiD-UP® workshop on performance where he will share some thoughts on the importance of performance. We look forward to seeing you there. #spidup 

10 Branding Tips for CEOs

To begin with note that where the CEOs personal vision doesn’t align with the company’s vision the brand will eventually fail.

1. You are the first brand ambassador of your firm

2. Your personal brand is as important as your corporate brand

3. Communicate your brand’s value in simple English. (Simplify) succinctly

4. Wear your brand daily

5. Find out how consumers perceive your brand

6. Know what people like most and dislike about your brand

7. Invest in Employer Branding

8. Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs)

9. Your private and public life are interrelated as long as you are the head.

10. Stay transparent, stay trusted!

Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books.

How Startup Brands Can Survive in the Digital Disruptive Age



The four C’s that SMSs and Startup Brands must utilize to make it in this age;

1.      Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs.

Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there.

2.      Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your audience you will better understand their needs and wants which will enable you provide tailored made solutions for them.

3.      Contacts: from your connection you step up your game by establishing key contacts; connecting with influential people who can help push your business/brand to the next level. Some of them are the gatekeepers in the industry which you seek to penetrate, without them it will be difficult to breakthrough such barriers. Your contacts are the people who have the ability and capacity to help you in various ways. They are influential in their various fields. Take time to make such contacts.

4.      Contracts: your contacts should enable you get other clients, repeat business, and contracts. This is the last stage of the process of sustaining your business/brand in this age. Businesses exist to make profit (whatever that means to your business). Most often than not, it’s your contacts that will lead you to your contracts. That is to say your key relationships/influencers are the ones who will bring business to you. If you build this properly, your business will thrive, if not you will be firing arrows without hitting your target.

In conclusion, take note that big brands can readily afford mass media promotion to compete with price but as a small business owner and startup, focus on delivering outstanding offer with excellent customer experience to win. To survive in business today requires that you keep this cycle running constantly; to have something of value to offer – content, to build a bridge with your content – connection, to connect with key influencers – contacts, to get income coming through them – contracts.

Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty-five published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name 

Blakk ID’s modest groundbreaking launch

Product launches must soon become a collector’s item in the very near future. Brands try to outclass each other; innovating their way to mass attention leaving in their wake creative landmarks that sometimes even outlive the brand itself. Some of the activities can be that extreme. One worthy of note in recent times is the Star FM launch that featured camels and the works. Now that was a launch in a class by itself and it did get national attention. Perhaps it was all worth it as it seems to have worked miracles for the Star FM brand. I suppose it is what you can call a successful launch because it had the knock-punch effect—you couldn’t have missed it.

But is there an ethical question to be addressed in running these campaigns? Are the brands simply looking for attention or are they offering more. The world has gone past just doing things for your benefit only. Beyond that, phones now have cameras and flash lights. Some even have radio and TV. Innovation is when you can give more than your core promise in a creative way. A brand that seems to have captured this idea and is presenting what we think is bound to be a trend-setter is Blakk ID.

What if a fashion brand can sprinkle dashes of CSR over the launch even before they are fully in the market? Now, that will be a new way of thinking that also presents the full manifestation of the win-win-win idea. It also demonstrates that they are not just in the market to sell clothes; they also care about society they operate in. We can be sure then, that when they make a billion, they will give some of it back to help improve the lot of their fellow humans. Now that is a trait of a modern brand and the guys at Blakk ID clearly understand the dynamics of this thinking. So what are they doing exactly? They are going to the Akropong School for the blind to stage a fashion show as part of the launch of their fashion brand in an event dubbed Colours of Black. You might think there is nothing innovative about that until I tell you that all the models will be blind students. To answer your question, YES! Visually impaired people can model too. You may be familiar with the maxim “disability is not inability”. What it simply means is that, people you think are disabled may be abled in other departments and these blind students are going to demonstrate this idea in its fullness through fashion all made possible by Blakk ID.



YES! They have the materials; long legs, slender waist, muscular torsos — the whole works and Blakk ID is going to put them all to work on the 21st of May at the Akropong School for the blind. If you want to support a blind student, witness a trendsetting launch, experience top-end fashion and be inspired, let’s see you there on the 21stof May.


Blakk ID is an Accra based fashion brand run by Berima Kenneth Kobina Mensah; a Takoradi polytechnic trained fashion designer who has been passionately involved in clothing and dress making since his junior high school years.  

Blakk ID formerly known as Color Blakk is set to take African fashion to the next level. At SPiD-UP®, we are excited about the quality of their output and believe the future is bright for the Blakk ID team. It will be exciting to see you at Akropong on the 21st.  Whatever you do, be the best you can be. #spidup 

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