Author Archives: nene marcus katey

The Goalkeeper

Your dignity comes not from control, but from understanding who you are and taking your rightful place in the world. Life is like music. It has high notes and low notes and that’s the way it’s supposed to be. You can’t please all people all the time. Being a good person is like being a goalkeeper. No matter how many goals you save, people will still remember only the one goal you missed. Never worry about how ungrateful some people might be. Just maintain your focus. Obstacles do not have to stop you. If you run into a wall, never give up. Figure out how to climb, or work around it. Learn from a candle which burns itself, lightening the ways of others. Live in such a way that even if you die, you’ll always be alive in the great memories of others that appreciate things. In everything you do, consider the end. It’s unwise to gain temporary pleasure at the expense of lasting joy.The struggle you are in today is developing the strength you will need for tomorrow. Never give up in life.

By Divine Kpetigo ©2017. Copyright Reserved

GiftsWorks to hit Ada, Swedru, Dunkwa and Akropong

Speak to anyone who grew up in the 80s and they will tell you that they had to build their own toys. Ghana was very disconnected from the world in those Rawlings-militia years. There was a famine at some point to go with it too. But there was a good side to that internet-free and lacking-of modern child development niceties period. Young people were forced towards creativity. You literally had to build your own toys. What you built determined what you are made of and you built what you could with what you could fine. For raw materials in the vehicle business, milk and milo tins which were only obtainable from the rubbish dump of posh families.

Folks were creative and out of those empty tins they designed and built some fantastic things. Creative juices were flowing like everybody’s business. One Christmas we built Christmas houses out of palm leaves. While most Christmas houses were simple single-room structures, we decided to take things to a new level. We built a sophisticated five bedroom house complete with washrooms. The idea was that we team members must each have a room to which we will take our imaginary new girlfriends. We worked hard and finally by the 23rd we were putting finishing touches to the most outstanding Christmas house anyone had ever seen. We were stars in our own rights. I led the design while my friend Coffie in whose parents’ compound this whole venture was taking place led the construction. In the end there were no girls and I wasn’t even allowed to spend my Christmas-eve in my groundbreaking Christmas house.

 

Cars and Christmas houses were not the only things kids built back then. Folks built musical instruments of all kinds, door mats out of corn husks, hats made from coconut tree leaves, door mats, wheeled vehicles of all kinds.  Even guns and bazookas from chuck Norris movies were in constant production. It was a fun period. A fellow I know built a vehicle out of broomsticks and the jethropha fruit. Looking back I realize now that there was a lot talent and the environment we were in forced it out. I saw guys play football at almost miraculous levels. We could have produced Lionel Messis of our own—these kids were that talented. There were kids who could invent their won languages and this is no exaggeration. Everyone had something. Now I can imagine how valuable a build-Something competition would have been valuable to the nation at that time. Sadly we have lost all that talent. Most of those guys now in their 40s all have office jobs among other things. Nothing came of all that talent and the creative juices that flowed. The reason is simple; nobody was interested enough to nurture and focus them on careers that could have led to something great.

The truth is that most teachers and parents don’t know how to identify talent in young people. And even when it is self-evident and glaring, they do not know what to with it. They watch it die and in many cases they are responsible for killing it. This inability to identify and harness talent is to a large extent behind the state of our nation. We import literally everything and build nothing—it is an expensive life style for a nation. From my era, those who did not make it up the academic ladder now live in poverty— talent and all.

It is said that “in the abundance of water the fool is thirsty”. In our case; in the abundance of talent a foolish nation suffers.

Could things have been better if we had harnessed all those talents and directed them the right way. What would have happened if those kids had maximized and monetized those talents. Even now the in year 2017, we still do not have a national program for mobilizing, harnessing and maximizing gifts. The schools don’t even think about I as they simply load students with information they don’t even know how to use. But all these is about to change.

Giftworks is a project created to curb this menace that threatens the very future of our nation and continent. It will ameliorate what can only be described in “chrife-longo” as an affront to God’s purpose. The program is a workshop consisting of three parts. Part one has three presentations on gifts and their importance in the life of the individual. It also treats purpose and how they are connected to gift and finally the personal power that can be generated from gifts. The second part takes participants through gift testing systems to help them identify what their gifts are as most do not know. The third part is a group coaching session that will help them develop products and services around the identified gifts. They are then taken through a monetization process that involves building business models and marketing strategies. At the end of the program participants leave with a business built around their natural capability. No one fails doing what they are gifted for especially if they have coaches to help them along the way.

While the program has started earnestly in Accra, the organizations behind it, Performance Academy and Hopeman Ministries intend to take it to every district in collaboration with members of Parliament and District authorities in the quest to substantially reduce unemployment and poverty. Creator of the project Nene Katey Aklie who is also a Minister and Performance Coach said;

“Everyone has something inside of them. It has been provided by God to ensure their welfare. To ignore it is to limit a person’s life and to trap them in poverty. One’s power rest in the will of God for their lives and that will is the reason he gives us gifts and talents. The best things we can do for any young person is to help them find it. This is not always an easy task for parents and teachers who do not have the requisite skills. In some cases the gifts are very apparent but guardians do not know what to do with them. That is why coaches are extremely important. GiftWorks will help in this regard.”

 

Team Giftworks® is looking forward to working with youth groups in churches schools, district authorities, government departments, NGOs and everyone else to help shape the future of our young people. Giftworks is likely to be a key weapon in the so-called-fight against poverty. Targeted at young people from age 16, the program is on tour across the nation and planned to reach Swedru, Winneba, Dunkwa-on-ofin, Akropong and Ada before the end of December 2017. You may reach the team on 0268388560 for participation, sponsorship, volunteering.

Coaching profession takes roots in Ghana

coaching

Although fairly new, coaching is an extremely fast growing profession around the world. It is now classified among the high earning professions especially in the USA. A Pricewaterhouse Coopers study commissioned in 2007 by the International Coach Federation found that part-time coaches averaged annual salaries of $26,000 and full-time coaches were averaging $82,000. Most professional coaches charge fees in the range of $150/month to $400/month for a package of 3 scheduled sessions per month. A very manageable caseload for a full-time coach is around 25 clients per month. Gross income projections can therefore be estimated by multiplying the number of clients desired by fees within that range taking local economics into consideration. Twenty-five clients, for example, at $250/month generate $75,000/year. Twenty-five clients at $350/month is $105,000. Even when those Dollar signs are replaced with Ghana Cedi signs, it is still fantastic earning for asking questions for a few hours a day. Coaches who specialize in executive, corporate and leadership coaching often charge considerably more ($600 to $1,000+/month), but prospective coaches are however, encouraged to make conservative projections when considering the field and take their local economy into consideration.

But just how important are coaches and why do they get paid so much? To understand this one must first consider the fact that; the most successful people you see around doing great things have personal coaches you don’t know about. Most coaches don’t mind being the power behind, it’s the nature of the job. As Ghana’s foremost performance coach Katey Aklie puts it; “our job is to get others to reach their aspirations; that is how we achieve our dreams”. Some of the aspirations they want to reach are billion dollar ventures. consider the following cases:
Case 1: Imagine if you run a business worth $20 million that is under performing because of two or three key people. You are loosing money on a daily basis because of these two. A coach comes along and gets them to start ticking and your earnings for the year quadruples because of improved performance. What would that be worth to you and your organization? Wouldn’t you give 10% of your 20 million for that kind of results?
Case Two: Your teenage son is lives in the F zone at school and you are worried he will never make university. You have tried everything and nothing has helped. A coach comes along and places him among the top five in his class. What will that do for his future and what monetary value will you place on that? There are parents who will give the world to have that kind of help; they just do not know who to turn to.

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“Coaches work behind the scene; accepting your place as the power behind is the mentality you need to be a good coach. It is always about other people and their aspirations and never about you. You succeed only when others succeed”. –Katey Aklie

In Ghana the seeds have only just been planted and it is developing roots really fast. Internationally certified performance coach Katey Aklie, affectionately called HOPEMAN by most is the force behind this growth and he and his team estimates that Ghana alone needs about ten thousands coaches who will shape the destiny of this nation. He insists that our politicians, business people, professionals and everyone else are functioning around 30% of their true capacities. They could really benefit from the services of a coach by just spending an hour with him/her per month. Coaching will move them to the next level and that will reflect on the national output. He also believes that youth coaching is probably one of the most needed niches at this point if this nation is to have a better future. While he conceded that the general public is not used to the idea and do not know how to use coaches, he says that things are changing as more coaches are trained and. They will through their practice show everyone else the value of coaching. He said:

“It is like everything else, you have to start from somewhere but we are already alarmed at the level of change. The thing is that Ghana already has many people who call themselves coaches. The only problem is the lack of right skills to do the job so people can actually see the benefit of the service”.

Currently the focus is on training more coaches and guiding them into the new career area.

“We will open new options for revenue generation for counselors, teachers, pastors and other professionals who have the inclination to help people reach their best by simply retooling them with coaching skills. There are quite a few people who call themselves coaches without really understanding what is involved. Some think it is a cool tag for motivational speaking and going around telling people to do things no one knows will work.

The first training program is intended to certify all these folks who clearly have an interest and a passion to help people improve, put them into the new association and help them build their practices. This is the reason why the cost of training has been cut down by 50%. They will begin to make change as we certify and license them to start taking the profession to the next level.
The next training session begins on the 3rd of November. The five day training is collaboration between the Performance Academy and the OD institute–Africa’s only graduate School of Organizational Development headed by the world renowned OD consultant Prof. Noble Kumawu. Everyone with an interest in coaching or helping people to be their best (youth workers, teachers, pastors, counselors, managers and just about anyone) is invited to join the groundbreaking training program to prepare themselves for the coming flood of opportunities. Call 0201197700, 0268388560 for information on the training program.

Join an European Army

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According to Lt. Gen. Joseph Smith, out of total applicants of 46,124 who applied to be enlisted in the Ghana army in 2010, only 7,357 candidates were short listed from the mammoth pool. Out of that figure, only 1,200 were chosen from the previously short-listed applicants. The Ministry of Defense had stated that the candidates must be chosen from all the 10 regions, and gender balance observed. This affirmative action clause, positive as it may be, further narrows down that chances of getting enlisted.

A victim, Forgive Francis Amedeka said in 2006 when he graduated from the prestigious University of Ghana, himself and a few friends decided to try the Military Academy. After several attempts, it was shocking to hear one Colonel Kojo Damoah tell one of his friends that his “body configuration was not in proportion.” How ridiculous? “For me, I was told it was not a family business so I should retire home though I meet all requirements.”

Every year, a similar number apply to join the Ghana Armed Forces (GAF) but out of the number only 1200 or even less make it. The rejects when they know what to do end up in other armies around the world where they can put their gifts and abilities to work. The story of Anthony Owusu is the classic example. In 1998, he was among over ten thousand applicants of that year. He had just graduated from the Cape Coast University with dreams to excel as a military officer. His whole life has been lived around this vision. He served in boys scout as a juvenile; he served in the cadet corps of Mfantepim College and Cape Coast University respectively. His national service after sixth form was with the Ghana armed forces. “Iron” as his friends affectionately called him has been involved in everything that required physical endurance and a militant persona. He has been deeply involved in two forms of martial arts namely; Taekwondo and Shotokan respectively. You could say he was born for the military life. One would imagine that entrance into the Ghana Armed Forces will be a walk in the park. Master Owusu was in for a surprise.
He was rejected for no clear reasons as was many others like him who felt their lives depend on a career in the Army. As Ghanaians, the GAF was the only hope for military career. Welcome to the never discussed conundrum concerning security services recruitment in Ghana. Many can identify with the story as it is not so different with the rest of our security agencies.

There are many reasons why most applicants are rejected and the issues are often beyond the applicants’ inability to meet the requirements. Among them is the fact that the GAF is among the smallest armies in the world and offer very limited opportunities career-wise. At a mere 13,500 active men and women, the GAF can only accept so many applications per year. The result is that even the most qualified will end up on the waiting list or get rejected completely. This one problem alone can derail one’s career and send them in the wrong direction leading to failure in life. High performance and the attendant success require one to function in an area where they are naturally gifted. Second to this is that there is little opportunity for even those who make the list.
Many armies around the world offer opportunities that dwarf what is offered by the GAF and other typical African armies. A good example is that the French Army provides five years contracts with educational opportunities that will put officers in good positions in any chosen industry when they choose to leave the arm at the end their contract. The upshot is that one could join the army with limited education, access educational opportunities from the army platform and probably end up with a master’s degree by the end of a five year contract in a typical case. Our hero is now Captain Owusu commanding a thousand men in a Special Forces unit of the US army. He now holds a master’s degree in the health sciences. He was not just lucky, he also found out what to do.

Recently, a Ghanaian born officer with the British Army was elevated to the prestigious position of equerry. He was the first black man to ever be appointed into the position. The Equerry’s work involves guarding the queen of England during meetings etc. Bigger armies with more resources at their disposal provide more opportunities to people from around the world who are interested in a military career. This also comes with citizenship status. Notable armies in Europe like France and Britain and the USA are in this category and have opportunities for applicants from specific countries. Ghana is one of such countries and Ghanaians have a good record with the UN and other armies around the world. It is perhaps important to emphasize that many countries in Africa do not make the list of eligible countries and this places Ghana in an advantageous position.

In Ghana Jam international Academy has introduced a program that enables participants to access the British and French armies among other things. For those who are interested, the process starts by attending free seminars that will provide prospective applicants with all the information and resources they need to begin the process. They are later put through a test program to ensure their eligibility. Between 2017 and 2018 Jam International aims at recruiting 500 persons into both the British and French army. Prospective applicants can call 0209606577 for more information on the program.

Concerning rebels and hummingbirds

hovering in mid-air

hovering in mid-air

The quintessential element of the rebel’s way is rebellion. The rebel therefore ceases to be a rebel when he stops rebelling. This idea is traceable to the immutable laws of nature herself: there is no room for stagnation and therefore “eternal vigilance” (i.e. continuous action) is required for simple continuous existence. Even the unprogressive must continue to do what they do albeit in the same old fashion to remain afloat.

The hummingbird is among the most interesting of our feathered co-inhabitants of the planet. Among its unique feature is the ability to hover in one spot by rapidly flapping its wings at the staggering 50 times per second creating the humming sound that gave it, its name. Generally, flight should mean covering distances which they do at 54km/h.  It takes effort to maintain one position and gives credence to the assertion; nature has no room for stagnation. Anything that stands still immediately begins to deteriorate. Leave your food there for too long and it begins to rot. Stagnant water in a matter of time becomes the habitat of undesirables. Attempt to hover mid-air without flapping your winds and you will fall flat on your face.

Change has been described as the only constant; nothing ever stays the same. To remain relevant one needs to be dynamic i.e. continue to change. This is the reason why a method or strategy that may have worked yesterday either needs to change completely today or improve. The case for innovation has never been clearer.

“Rebels” — those who defy the odds and shift paradigms in order to bring humanity to new thresholds are change makers. It may seem to the uninformed eye however, that once they have made the great change, the job is done. Not the case. Like the hummingbird they need to keep flapping their wings even if they want to stay where they are—“maintain balance”. This idea is very evident in the work of innovators of our time. Any Facebook user will tell you how dynamic the website has been over the years. It is not enough that Zuckerburg was able to get billions of people to subscribe to the service by providing them with irresistibly appealing software that literally hooks the user in record time. He needed to do more if he was going to maintain the spot and this he and his team does effectively. To do this, the rebel will need the support of a team of disciples who share in this passion of consistent rebelliousness. A team that have bought into the idea of consistently changing and innovating. This explains why Facebook is rumored to have over seven hundred developers who are continuously finding better ways to do things on the site. Team work is key at this point to maintain balance.

Not too long after the Facebook success, Google the giant in the land with its huge database of users tried to wrestle the market out of the hands of Zuckerburg and his team. This was supposed to be an easy task for Google who already had the advantage of a database full of extremely satisfied users on its Gmail system. Something kept Facebook ahead regardless. It is the ability to adopt, innovate and respond to changing trends—often setting new ones. Google itself has showed that building and maintaining a highly innovative team was how you stay in the lead. It is how they slayed Microsoft the giant.

The likes of Zukerburg and Jobs must be a restless bunch. Anyone who has seen the Jobs movie knows about his insatiable need to innovate and create products that set the trends, change the game and lead the market. Such persons may be problematic to all of us in more than one way (they are rebels after all) but are also pivotal to the growth of our civilization. Jobs was a very team dependent rebel although there are questions about his people management skills.

Maintaining the balance once you have broken a barrier may not be an easy task unless innovation is in one’s DNA. Without that, the rebel soon becomes the ordinary. For once the game changes, it becomes the new normal in a matter of time. It will take another rebel to bring things to the next level. To remain relevant, rebels continue to innovate, grow, and break new grounds. To do that they need a team of rebels. This is life’s own little law. Anything that remains stagnant begins to deteriorate. The hummingbird’s ability to hover in the same spot comes from that flapping of its wing. Zuckerburg’s ownership of the social media sphere has everything to do with continuous rebelliousness. Steve Jobs has an insatiable need to innovate and is very team dependent. Samsung appears to have learnt this rule very well. Google have remained at the top after they changed how we use search engines and electronic mail—they have one of the most innovative teams in the world. It is the very nature of their being and it keeps them ahead. If you are reveling somehow, make sure you have the rebel gene.

DOES SUIT & TIE EQUAL HONOUR?

DOES SUIT & TIE EQUAL HONOUR? (MR. LUC HARVEY THE FRAUD STAR)

The reputation of Bar Purity Ghana Limited is continuously being damaged by the false allegation that has been put up on the web, sponsored by Mr. Luc Harvey a Canadian politician and former Member of Parliament for the riding of Louis-Hébert in Quebec from 2006 to 2008.

The folks at Bar Purity seem to have kept mute since this falsehood surfaced on the web primarily due to the fact that the case is before a court of competent jurisdiction. Any law abiding individual or organization wouldn’t want to be held in contempt of court or seen as obstructing justice by responding to the malicious and diabolic publication engineered by the opponent to tarnish their reputation.

The Luc Harvey sponsored publication has done immeasurable damage to Bar Purity as most foreign Gold buyers who chance upon it tend to discontinue correspondence with Bar Purity  clearly not knowing what the facts are. Transactions that were almost closing have been truncated because of this publication and one cannot just sit and allow this to continue to happen to Ghanaian owned company that contributes greatly to the socio-economic welfare of our nation.

Being constrained by the Judicial Regulations one cannot discuss this matter or even take a stance pending the determination the case in court. For the purpose of clarification and to uphold integrity of Bar Purity however, it is important to state that Mr. Luc Harvey is only taking this path of intimidation and harassment hoping that as a former Member of Parliament in Canada, he can draw enough sympathy and political strength to cow Bar Purity into silence. A silence which for all intent and purpose will deprive the world of the knowledge of the fact that Mr. Luc Harvey gave Bar Purity Ghana Limited fake payment instruments at different times as payment for Gold.

 

The inevitable conclusion is that Mr. Luc Harvey is a common criminal who has no locus standi to sue Bar Purity on this matter because he is in fact a fraudulent person with questionable character who approached Bar Purity with the intention to defraud them. By the vigilance of their bankers, it was discovered that the payment instruments issued by Mr. Luc Harvey were faked and cooked up to dispossess Bar Purity of Gold without payment.

As per the evidence attached, it is submitted to the general public that Mr. Luc Harvey approached Bar Purity Limited in 2015 with the request to SHIP gold, a contract was signed between Mr. Harvey and the Supplier with Bar Purity to act as shippers of the Gold.  Consequently the suppliers went ahead to process the gold for delivery to Mr. Luc Harvey. On the 26th June, 2015 Mr. Luc Harvey sent a letter referenced; OBJECT: PAYMENT OF 100KG OF GOLD TO MR. NANA OPUKU / BAR PURITY. In the letter Mr. Harvey claimed that BMO Groupe Financier has agreed to pay the vendors including Bar Purity the sum of $2,500,000.00 as soon as the Gold is received in Canada. See enclosed appendage (A). When this letter was subjected to confirmation by Bar Purity bankers, the report came negative from BMO Groupe Financier. See enclosed appendage (B).

 

Before then Mr. Luc Harvey had also attempted to swindle Bar Purity of Gold by sending fake transfer Swift receipt claiming that the sum of $4million has been transferred into Bar Purity account #2416439103261 with UBA BANK (GHANA). See enclosed appendage (C). On the bank’s advice, Bar Purity waited for the funds to reflect in their account. After days of waiting nothing came. Yet Mr. Harvey kept trying hard to convince Bar Purity to send the Gold to Canada by sending an email 26th August 2015 to show the instruction he issued to his bank. See enclosed appendage (D).

The inevitable conclusion is that Mr. Luc Harvey is working with a syndicate of swindlers. Anything short of that will require a justify of his relationship with Mr. Sebastine Marchand the signatory to the BMO Groupe Financier letter(A) which was disclaimed by the bank.

Additional documents; an email on 26th August, 2015 from Mr. Harvey to Bar Purity confirming the relationship between Mr. Harvey and fraudulent Mr. Sebastine Marchand. See enclosed appendage (E).

Date page of the passport of Mr. Luc Harvey. See enclosed appendage (F).

Through collaborations with other miners and Gold traders in Africa there has been an uncovering of dossiers of fraudulent practices by this Luc Harvey.  We desist from exposing these evidences as we wait on the court process to expose him to the whole world. Bar Purity lawyers have opened communication lines with the alleged financiers (BMO Groupe Financier) and it is incriminatingly evident that Mr. Luc Harvey though in SUIT and TIE, has no HONOUR to his name.

This is just a drop in the ocean of all the nefarious activities of dishonorable Mr. Luc Harvey.

 

Why you need a brand ambassador 

A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).

Branding and marketing have evolved over the years with technology and speed of change and innovation, which has influenced the way brands do interact with consumers and other businesses to properly position their brands. The reason why brand ambassadors are very much needed to help promote, educate and share in the brand’s success.

Here are some reasons why you need brand ambassadors:

1.    Lead Generation:

Brand ambassadors serve as leads for your brand, they help bring in more customers. An effective brand ambassador stands the chance of bringing in more business than adverts.

2.    Human Connection:

The truth is that people buy into people. People tend to believe more, what their friends tell them about a product/service than the media/ads. Brand ambassadors help to bring the human touch to your brand; they help build a more personal relationship with consumers thereby making the brand more lovable.
3.    Loyal Customers:

An effective brand ambassador becomes more loyal to your brand because they believe and like your products, they become your first consumers (paid or free). In effect, they also use their influence to lead others to become loyal to the brand.

4.    Reputation:

Your brand reputation is critical to the survival and success of your brand. Your brand ambassadors go out there to protect your brand and ensure that your brand is seen in a more positive light. They can quickly and easily correct misconceptions about your brand.
5.    Wider Reach:

You can’t be everywhere at the same time. This is what your brand ambassadors do; they represent you at places that you can’t be. They become your mouthpiece; they help spread your brand wider to their circles of influence.
6.    Go Viral:

Viral reach here implies getting loads of word-of-mouth for your products by your brand ambassadors either online or offline. Imagine a social media influencer as your brand ambassador tweets or shares about your brand, its effect is huge. Having an influential brand ambassador mentioning or wearing your product on a popular TV show stands the chance of reaching far more people than advertisements.
7.    Feedbacks:

As I say, ‘feedbacks are a brand’s way of looking back’; your brand ambassadors will largely have their ears on the ground to provide you with feedbacks to help enhance your brand. Though all feedbacks may not be positive, they will help you shape your brand, innovate where necessary to produce better tailor-made services to clients.

 

HYPERLINK “https://www.bkc.name” Bernard Kelvin Clive is an Author, Speaker, and Trainer, Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana.

He is a Lifestyle Entrepreneur, Personal Branding Coach and Brand Strategist at

“https://www.bkc.name/consulting” BKC Consulting with over 10 years of experience in digital publishing, has offered consulting services to hundreds of writers, poets, authors locally and internationally to self-publish their books. He is an Amazon bestselling author of over 30 published books. He is a familiar face on GTV and other TV stations where he shares his ideas on branding and strategy. His ideas and perspective on branding is touted as unconventional and revolutionary and has won him many admirers including Seth Godin.

Be an Outlier 

This is something I want to share with the world.
Don’t stop right there. You can take a rest but don’t quit. You have to put your heart in the game and keep playing like it’s nobody’s business.
I find it interesting to know that we can grab wisdom from a lot of books, messages and podcasts. But what happens if you wake up one day and for some strange reasons you can’t find any? Ever thought of that?
Inside our hearts and mind is the everyday wisdom and encouragement we need to make it. I believe we can be outliers if we really stick our heart so hard to the game. A lot of people will keep telling you why you can’t do it but hard work with determination never failed any body and you can ask Ben Carson, a dumb kid who rose to greatness or a young Harvard guy who chose to drop out to start his own business…and no doubt that became a Gate to his greatness and believe me or not that was going to pay the Bill. I am talking about Bill Gates. I think I can go on and on and talk about a lot of people who are making it. What these people had in common wasn’t luck or status. Ben Carson wasn’t a rich kid but Gates was. What these guys had in common was the everyday thing we forget to see OPPORTUNITY.  Ben Carson had the opportunity to visit the community library after school everyday when his mum insisted he and his brother does so. He didn’t like it but He grabbed it! And that became the turning point of his life. Gates began programing at an early stage. He sacrificed most of his night so that he could use a computer at the University of Washington because that time was the only time he could get unlimited access to the computer. 
Look around you and find what is staring close at you and grab it! Look far and stretch a little bit and hold unto it. My friend Nesta wrote an article some time ago about how to be lucky and he made  profound statements in there. You can create your own luck everyday and I bet you can. You only have to look hard enough and grab that opportunity. Sometime ago I was thinking what I could do with my talent and passion for writing if facebook or whatsapp didn’t exist. Or there was nothing like wordpress to blog about any of the amazing things i share a lot of the time.  But I am glad such opportunities and many exist for people like me who aspire to be amazing writers someday and I am happy to share with the world what I have. I have had people say that I don’t want to post anything because people might not like it or comment on it. Well I have something to tell you and it is what I got from the book Outliers. What I want to call the 10000 hour rule.
“And what’s ten years? Well, it’s roughly how long it takes to put in ten thousand hours of practice. Ten thousand hours is the magic of greatness.” – Malcolm Gladwell.
So who cares if people like it or not? The truth you’ve got about ten good years to be a progidy and if i were you i will forget about everything now and start the journey.
Finally i want to share an inspiration i came across this morning…

Aim for the stars and you will reach the moon. Whoever said this obviously forget to tell you that you will need work your butt off to build a rocket first.
Be an Outlier!
-Jo

The Role of a Brand Ambassador

“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive

A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).
begin with, a brand ambassador should have some level of influence – Either paid or volunteer brand ambassadors. They Must be loyal, they must be genuinely interested in your brand and they must be willing to live by the brand’s values and code of conduct.

Here are the 5 Main Roles of a Brand Ambassador in the acronym B.R.A.N.D.

1.    Believe in the Brand:

Brand ambassadors’ first point of calling, connection and communication are to believe in your brand. They are to buy into the brand. If they don’t believe in the brand, there is very little they can do at the core and cry of being authentic in this age. 
2.    Represent the Brand:

The role of a brand ambassador is to represent the brand whenever they can and wherever they find themselves. An ambassador becomes the mouthpiece of the brand, in words and in deeds; to positively project the image of the brand in every way possible.
3.    Authenticate the Brand:

A brand ambassador’s role of authenticating the brand implies making the brand more likable, real to consumers to enable them to trust the brand and attract more clients. In essence, they humanize the brand by articulating it genuinely.
4.    Nurture the Brand:

To nurture the brand is to help the brand grow to reach more people, to create more loyal consumers. Brand ambassadors are to bring in more leads and to replicate themselves creating more ambassadors in their circles of influence.
5.    Defend the Brand:

This means to protect the reputation of the brand. Stand in the gap of constantly proclaiming the goodwill of the brand, where others want to defame the brand, an ambassador quickly steps in with the truth. Where there has been a misconception about the brand, miscommunication of the brand and even instances where the brand has erred, the ambassador sets in to resolve issues effectively to elevate the brand’s image.
In all, a brand ambassador is to help the brand dominate in various areas and ways they can use their influence.
In conclusion, Brand ambassadors can either be volunteers or paid individuals to represent the company in various ways. A staff of a company can become a brand ambassador, and I personally advise firms to invest in their staff to make them brand ambassadors, it pays huge dividends. The scary thing is having a staff who doesn’t believe in your product and services but only exchange his/her time for salaries. It’s a sure sign of losing your credibility and sinking your business.

I strongly believe that companies should focus on having both internal(staff) and external brand ambassadors. Consider a staff brand advocacy training program ( HYPERLINK “http://bkc.name/consulting” BKC Consulting).
 HYPERLINK “https://www.bkc.name” Bernard Kelvin Clive is an Author, Speaker, and Trainer, Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 ranked Business & Career Podcast in Ghana/Botswana. 

He is a Lifestyle Entrepreneur, Personal Branding Coach and Brand Strategist at  HYPERLINK “https://www.bkc.name/consulting” BKC Consulting with over 10 years of experience in digital publishing, has offered consulting services to hundreds of writers, poets, authors locally and internationally to self-publish their books. He is an Amazon bestselling author of over 30 published books. 

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