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Project SPiD-UP® releases Discover™ at Ahenfie

Discover™, the groundbreaking Peak Performance training program was released by CSD-Africa (the organization behind Project SPiD-UP®) in partnership with the Christian Leadership College of RoyalHouse Chapel International at the Judah Temple of RCI on the 10th of September, 2016.

In an event held in honour of The Rev. Sam Korankye Ankrah, Apostle General of Royal House Chapel International, over a hundred persons were taken through the two-day Program that featured; Performance Awareness, Self Esteem, Critical Thinking, Career Pathways and Spiritual Awareness. Crowning the event was the official launch of the SPiD-UP® Performance Recognition Program during which several personalities were recognized for their performance in various areas. Project lead Markus Katey in an interview with the press said project SPiD-UP® was created to solve the performance problem of the continent by developing high performance consciousness through various vehicles. The SPiD-UP® Mini-College, through which Discover ™ I & II and other programs will be delivered, is the vehicle through which the training objectives of the project will be carried out. He explained that
Discover™ is the first of five peak performance focused programs that will be delivered.

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The program, driven by a lot of reasoning, is designed to shape the thoughts of students of the Mini-College into performance conscious persons who will influence any group they find themselves in with high performance. Mr. Markus Kennedy Katey, who is a performance coach and a minister of the Gospel, explained that Christ commanded his followers to be light of the world and salt of the earth. He said a true follower of Christ astonishes others with what they do as Jesus did in his ministry. Christ he said was a high performing individual given what he accomplished over the three year period in which he ministered. Being ordinary or average is therefore in violation of this command. He also said that anyone who is familiar with the truism “as a man thinketh, so he is” will agree that human behavior begins with thought. Human reasoning, he said is key among God’s gifts to mankind and makes all the difference between what is human and what is not. Because of this the program employs a lot of reasoning.

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He pointed out that; while there are many high performing personalities on the continent, the average African does not appear to have the required character traits and mentality that makes a high performing personality. Explaining the concept of modelling, he cited the Rev. Sam Korankye Ankrah as the perfect example of the salt and light personality and explained that an understanding and emulation of the character traits of such persons could be of great benefit to any person who decides to rise above average.

He announced that while Discover™  I and II will be available to the general public for free across the continent eventually, it is currently available in three partner locations in Accra i.e.; Christian Leadership College (RCI) in Kaneshie, Jam International Academy in Dansoman and Lifetime Empowerment Center in Ashongman Estate.

He concluded that in order to reach the set objectives of the project, the training programs will be free for all to attend at the nearest location and at their convenience since it is paid for by donor and sponsoring partners. He said “we are happy to partner with individuals and organizations who are excited about the future of Africa and are willing to contribute to shaping it as we are at CSD-Africa”. He acknowledge contributors to the development of Discover™ which include Snr. Min. Isaac K. Yawson; lecturer, management consultant and organizational behavior expert, Jennifer Agyeman; NLP Practitioner and image consultant and Rev. Sally J. Armah; Theologian and lecturer.

He finally threw an open invitation to all educational institutions and the general public to participate in the programs for a better Africa.

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For those seeking truly life transforming training programs, this is for you. Our workshops are facilitated by real performance technicians. They are not motivational speaking seminars.

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On-line marketing can be tricky. We provide a test the waters approach so you don’t spend a fortune experimenting We are happy to assist you.

THE 7 LAWS OF SHATTA WALE

Shatta-WaleShatta Wale is a household name. No debating that. Before you start a long argument about your position on his brand and influence, pause and read what these thinkers/professional speakers Bernard Kelvin Clive and Jeremiah Buabeng have to say about the phenomenon that is Shatta Wale.

  1. The Law of Controversy: if I can stir a controversy at every unique point in time, I can keep my name on the lips of the Ghanaian on the street and therefore sustain my name recognition and my relevance. That’s it! The Shatta brand thrives on controversy. And he doesn’t fail to deliver one every now and then for our entertainment and for his profit.
  1. The Law of Anti-Establishment: Wale is not unaware of growing public sentiment against institutions such as Charterhouse. He takes advantage of it by calling them out for a duel every now and then and posturing as the victim. Does it work? You bet!
  1.  The Law of Disruptive marketing: he, unlike, other artistes always knows how to start top of mind and get the media to keep talking about him. In that way he thrives. He uses his cunning disrupting ways to break the news about his music and movements. Thinking about the fake Adidas move? Yeah! You have got the drift now! A savvy business man, he is!
  1. The Law of the Rebrand: When the first brand isn’t working, rebrand! Wale strategically and successfully rebranded from the then ‘Bandana’ brand that failed to attract him the needed clout to the much widely revered brand “Shatta Wale”.  His rebranding is arguably the most successful by any contemporary artist. It has worked wonders and still thriving. He didn’t only secure a name rebrand, but also devised a strategy to annex his genre of music – dancehall.

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  1.  The Law of the Tribe: he has built an enormous tribe – The Shatta Movement (SM), something most brands, his predecessors and even peers couldn’t build or manage. He has a raving fan base that has become his core tool to push his brand to the masses and consequently to the top. A strategy emerging artistes must learn and adopt but of course one that takes genius to execute.
  1. The Law of Unconventional: it’s the 21st century, folks, and you can’t capture people’s imagination if you are doing what everybody does. So Shatta’s response to this is: be unconventional! Break the rules! Challenge everything the people are used to seeing and hearing. Some will hate you but that hate will still fuel your fame and keep you on top of your game! It’s a formidable Shatta law and it works!!!
  1.  The Law of the Ghetto: Shatta is popular for the same PRINCIPLE that made Peace FM worked; he reaches out to the masses, the people on the street, the ghetto. If you a Harvard-schooled prim and proper person, Shatta will likely not be your man. Unfortunately, for you, people like you are in the minority. The majority are on the street. He identifies with hustlers; people who have no strategy to succeed and are counting on their street smarts and aggressiveness to push them to the top.

So there they are, the 7 laws of Shatta Wale. Now, let the controversy begin.

 

If you build a solid brand, even when you wear ‘FAKE’ it will be hot ‘CAKE’, because you have raving fans who will defend it to their death!” ¬ Bernard Kelvin Clive

Blakk ID’s modest groundbreaking launch

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Product launches must soon become a collector’s item in the very near future. Brands try to outclass each other; innovating their way to mass attention leaving in their wake creative landmarks that sometimes even outlive the brand itself. Some of the activities can be that extreme. One worthy of note in recent times is the Star FM launch that featured camels and the works. Now that was a launch in a class by itself and it did get national attention. Perhaps it was all worth it as it seems to have worked miracles for the Star FM brand. I suppose it is what you can call a successful launch because it had the knock-punch effect—you couldn’t have missed it.

But is there an ethical question to be addressed in running these campaigns? Are the brands simply looking for attention or are they offering more. The world has gone past just doing things for your benefit only. Beyond that, phones now have cameras and flash lights. Some even have radio and TV. Innovation is when you can give more than your core promise in a creative way. A brand that seems to have captured this idea and is presenting what we think is bound to be a trend-setter is Blakk ID.

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What if a fashion brand can sprinkle dashes of CSR over the launch even before they are fully in the market? Now, that will be a new way of thinking that also presents the full manifestation of the win-win-win idea. It also demonstrates that they are not just in the market to sell clothes; they also care about society they operate in. We can be sure then, that when they make a billion, they will give some of it back to help improve the lot of their fellow humans. Now that is a trait of a modern brand and the guys at Blakk ID clearly understand the dynamics of this thinking. So what are they doing exactly? They are going to the Akropong School for the blind to stage a fashion show as part of the launch of their fashion brand in an event dubbed Colours of Black. You might think there is nothing innovative about that until I tell you that all the models will be blind students. To answer your question, YES! Visually impaired people can model too. You may be familiar with the maxim “disability is not inability”. What it simply means is that, people you think are disabled may be abled in other departments and these blind students are going to demonstrate this idea in its fullness through fashion all made possible by Blakk ID.

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YES! They have the materials; long legs, slender waist, muscular torsos — the whole works and Blakk ID is going to put them all to work on the 21st of May at the Akropong School for the blind. If you want to support a blind student, witness a trendsetting launch, experience top-end fashion and be inspired, let’s see you there on the 21stof May.

 

Blakk ID is an Accra based fashion brand run by Berima Kenneth Kobina Mensah; a Takoradi polytechnic trained fashion designer who has been passionately involved in clothing and dress making since his junior high school years.  1461587254058

Blakk ID formerly known as Color Blakk is set to take African fashion to the next level. At SPiD-UP®, we are excited about the quality of their output and believe the future is bright for the Blakk ID team. It will be exciting to see you at Akropong on the 21st.  Whatever you do, be the best you can be. #spidup

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How Startup Brands Can Survive in the Digital Disruptive Age

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The four C’s that SMSs and Startup Brands must utilize to make it in this age;

  1. Content: you must have content, as it’s said “content is king”, however not just any content, you must have relevant content which your audience will crave for, that meets their needs.

Your content must be timely; there is nothing worse than dead news, so ensure that you deliver your content when it’s needed. You need content that has been tested and trusted; the fact that content is required doesn’t imply throwing unverified, untrusted information out there.

  1. Connection: the first stage is to have relevant, trusted, timely content. The next step is to build meaningful connection with your audience; that is your market, fans and followers. Businesses thrive on relationships. Take time to build key relationships. Having great content that doesn’t resonate with your audience is futile, so by constantly engaging with your audience you will better understand their needs and wants which will enable you provide tailored made solutions for them.
  1. Contacts: from your connection you step up your game by establishing key contacts; connecting with influential people who can help push your business/brand to the next level. Some of them are the gatekeepers in the industry which you seek to penetrate, without them it will be difficult to breakthrough such barriers. Your contacts are the people who have the ability and capacity to help you in various ways. They are influential in their various fields. Take time to make such contacts.
  1. Contracts: your contacts should enable you get other clients, repeat business, and contracts. This is the last stage of the process of sustaining your business/brand in this age. Businesses exist to make profit (whatever that means to your business). Most often than not, it’s your contacts that will lead you to your contracts. That is to say your key relationships/influencers are the ones who will bring business to you. If you build this properly, your business will thrive, if not you will be firing arrows without hitting your target.

In conclusion, take note that big brands can readily afford mass media promotion to compete with price but as a small business owner and startup, focus on delivering outstanding offer with excellent customer experience to win. To survive in business today requires that you keep this cycle running constantly; to have something of value to offer – content, to build a bridge with your content – connection, to connect with key influencers – contacts, to get income coming through them – contracts.

Bernard Kelvin Clive is an Amazon bestselling author of REBRAND: The Ultimate Guide to Personal & Corporate Branding & Rebranding, and over twenty-five published books. A Personal Branding Coach, Brand Strategist at BKC Consulting. He has consulted for and helped hundreds of authors locally and internationally to self-publish books and build author brands. Ghana’s foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana. www.BKC.name 

10 Branding Tips for CEOs

To begin with note that where the CEOs personal vision doesn’t align with the company’s vision the brand will eventually fail.

1. You are the first brand ambassador of your firm

2. Your personal brand is as important as your corporate brand

3. Communicate your brand’s value in simple English. (Simplify) succinctly

4. Wear your brand daily

5. Find out how consumers perceive your brand

6. Know what people like most and dislike about your brand

7. Invest in Employer Branding

8. Never neglect Social Media as part of your brand LinkedIn is a MUST for CEOs)

9. Your private and public life are interrelated as long as you are the head.

10. Stay transparent, stay trusted!

Bernard Kelvin Clive is Personal Branding Coach/ Amazon bestselling author of “How to Repair Your Broken Brand & Manage Your Reputation” plus over twenty-five published books.

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