Atiemo’s 5-in-1 book

I was once informed about a young lady who said she did not read Ghanaian authors. As a writer and Ghanaian myself, this didn’t go down too well with me. But I am also a pragmatist and that means I face facts. This lady is not that different from any typical Ghanaian. For us anything made in Ghana or by Ghanaian is not good enough. She will choose Paulo Coelho over Albert Ocran any day as perhaps she will choose Stacy Adams over Doris Okraku– nothing unusual there.


I am not a promoter of affirmative action. If you are at a disadvantage it is an opportunity to surprise everyone. If you can’t bring the element of surprise (the only advantage you have under the circumstances) with you, you are normal and that is simply not good enough. But a person who makes such blanket statements is also saying that she has read most Ghanaian authors and has found them not worthy of her precious reading time. I do not believe this is the case with our lady friend and clearly her wrong judgment has done nothing but deny her the life transforming experience possible when you read an author who understands your setting. Whiles I could mention many young Ghanaian authors my focus in this review is Sam Zeph Atiemo’s Embracing You Inner Courage.


I met Sam Zeph Atiemo recently at the Ghana’s premier university where we were both facilitators of a seminar on Agri-prenuership. Nothing prepared me for the surprises that awaited. He spoke extemporously with a firm grip on what was clearly a passion and a life mission. He had an idea; conscious entrepreneurship.   After his presentation, I could not wait to review his book; Embracing Your Inner Courage.



No book I have read in a long time is this packed. It has 5 parts, 31 chapters and 220 pages. As the author himself put it, “this books is five books in one. It inspires me every time I read it so I know it will inspire others”. With countless anecdotes from the author’s own experience as a successful entrepreneur in three countries and two continents, the book can fairly be described as semi-biographic.


The first part treats Passion, Planning, Massive action, Commitment and fulfillment n that order. The book literally captures the whole spectrum of personal development with its 31 chapters establishing it as a natural route to entrepreneurship. Having established the basis for entrepreneurship as a means to eliminate poverty, something he called an indictment on the continent due to her many natural resources, he makes an outstanding case for the establishment of his own Business Factor Initiative For Africa where he provides consultancy among other services for entrepreneurs.


Passion is a highly efficient fuel for performance regardless of your field and this book starts first by igniting it within the reader. This is a useful technique because with passion one can achieve anything. It achieves this through the many probing questions that seem to pop out of nowhere while reading the book. Answer the questions and you begin to see a new you emerge.


The great thing about the author is that he is a practicing entrepreneur with years of experience and several ventures under his belt. He understands the Ghanaian experience and interprets them with astounding accuracy. 

About Markus Kennedy Katey

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