Understanding the Tri-Benefit Principle

In Uptimetrics© it is postulated that self-preservation is a key driving force behind all human behavior. Given that man is the dominant force on the planet this drive and its attendant thoughts and actions influence our environment in a miscellany of ways. And also because of the integrated nature of the universe itself, all things have an influence on other things in one way or another—NO! I won’t explain that; not in this article.
The tri-benefit principle is the next generation tool for self-preservation. Although the idea itself is not new, it is the understanding of it that has eluded the run of people.  It is the next big thing after the famous win-win idea. In fact the term Tri-benefit is simply a $20 world for win-win-win (notice the third win).



Prior to the win-win idea the majority of our specie functioned on the I-win-you-loose principle. It was thought then that the best way for one to perpetuate their own existence is to take from others and accumulate for one’s self. If necessary, the opponent must be eliminated. The place of others was not that important beyond serving our needs. Nietzsche and his cohorts might find this enchanting. It is the survival of the fittest idea and it is not sustainable as it is self-destructive. This is because in the long term when the one superman has eliminated everyone, he will be on his own. And since he cannot take from himself beyond what he has accumulated, he will bring the existence of the specie to an end. Sadly, many still practice this as it appears to have been wired as the first method for survival in all species– instinct.

The next stage of human development saw the win-win idea brought to the front as the better method for self-preservation. With this thought system it was necessary to ensure that one’s opponent didn’t walk away with nothing as the deprivation of all opponents will ultimately mean (ceteris paribus) their demise which will in turn mean we are on our own. Because of the fact that the strength of any specie is directly dependent on the ability to collaborate, it is clear that we need the existence of others in order to perpetuate our own. And that our own existence is guaranteed by the continuous existence and strength of our entire specie. This works very well and it is evident that species who know how to collaborate are among the most thriving. 


The most advance idea of all is the tri-benefit principle which translates into win-win-win. The idea insists that there is a third (often silent) party to any transaction. This third party is the larger system that holds the two main parties together and makes the transaction possible in the first place. For this reason the two parties must not only think about themselves but also about the third party. Our classic example will be a business transaction between two businesses within a locality. They must pay taxes and levies to ensure that they both have a place to continue doing business.


In recent times, we have seen businesses taking an interest in the communities they work in. They are interested in matters to do with climatic changes and energy saving green solutions. They want their products and process to be not only customer friendly but also environmentally friendly. The reason is simple; in a matter of time they won’t have a place to operate anymore unless they are conscious of the environment enough to put some of their resources towards its maintenance. So now they research into safer production process in order to sustain the environment that makes them possible in the first place. They will continue to exist if the environment remains conducive.


Members of families must recognize that it is the family that makes them possible and that no matter how much progress they make by and for themselves, they are only as strong as the family they are a part of. It makes sense then that a fraction of their earning must find its way into the family’s well-being. Families who know how to manage its constituents well are among the most powerful. By this principle therefore people must be interested in contributing to all entities they are part off even in the smallest ways. From schools, to halls, to teams and tribes etc. we are all responsible in our own small ways for the groups we belong to.


Anyone who practices the tri-benefit principle understands that they must give something towards the welfare of the larger entity that holds everything together. If you are in church it will be your tithes and offering. If you are a citizen of a country it will be your taxes and CSR activities. If you trade in a foreign land, pay what is required of you. In a family it is your simple contributions towards its welfare. Modern businesses recognize this and make an effort in this new direction. When you are in a boat, it wise to ensure its safety as your own life and that of others depend on it. The tri-benefit principle is the future as it does not only ensure your own existence but that of others and the environment you are both part of. Man who hunted other species indiscriminately now thinks about preserving them. He is wiser and knows now that his true source of power and influence is not dependent on what he can take from others but instead what he can give.


What you do for yourself benefits only you and barely attracts appreciation from others. What you do for another person might attract their appreciation. What you do for the community is likely to attract the appreciation of the whole community. For peak performers, this is often the goal. The more people who benefit from our existence, the more useful we are. Driven by this idea, even the products we create must meet the needs of many people in an environmentally friendly manner for us to be truly wealthy. The maximization of any existence will be challenged in an insensitive environment and the environment is only as sensitive as we make it.

About Markus Kennedy Katey

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