Jael to empower the world with KOB

Every now and then you encounter something that inspires you to do something new and exciting. We have all had that moment at some point in our lives but creative people experience this the most. Regardless of the depth of talent you might have, inspiration can trigger a powerful engagement for you. Talent will remain a potential until engagement but engagement has driving forces and inspiration is one of them. During engagement, it is also what we believe, think and feel that ensures that we stay engaged and ensures we are able to be the best that we can be.



Inspiration comes from all kinds of sources. Sometimes it is just something you see or hear, taste or feel. This is because we collect information through our senses and decode them with our brain bringing interpretation to the raw data. It is raw material that can be used to fuel performance. For this reason, any source of inspiration is valuable. However, like anything else, some sources can be more effective than others.

This week my attention was brought to a music video that has been making the rounds on both traditional and new media. Whiles the video is new, its main character is not new to Ghanaian and international music circles. It was the unmistakable face and figure of the inspiring and adorable Jael Wiafe– a Ghanaian gospel artist who never forgets to add a dash of inspiration to her already exciting gospel recipe. I ran into her a few months ago at Capital TV where we naturally broke into an informal conversation about her music and ministry. She was quick to point out how important inspiration is to her. People empowerment is a major part of her ministry and she has sung many inspirational songs in the past. But this new one; keep on believing is like no other.  It is an outstanding piece of art that does more than accomplish its purpose. Anyone who hears that song and doesn’t feel inspired may have a relationship of a sort with the darker side of our universe.


What is also fantastic is the video. From story-line to scenery and characters, the producers left nothing to chance. Now perhaps you are wondering about the overall effect of great music, great video and a great artist coming together into one product. The result transcends anything you have ever felt before as it comes at you through all your senses completely trans-mogrifying you into a highly inspired individual who is bound to affect others towards a more inspiring world. I guess that’s what a great product does; we all become carriers of the ripple effect that must reach the banks of the universe. Jael gave meaning to a key concept in performance theory; it is not enough to have a great product, you must also delivery it powerfully and she has succeeded on both levels scoring 2/2 on the structure and content analysis. If you have already seen the video then perhaps you won’t mind my getting all technical and analytical with it. Chances are you are just as inspired as I am.


I don’t know what is on your to-do list for tomorrow but I can promise you that if you start your day with the keep on believing video, you will go on to have a fantastic high performing day. It is not surprising then that there are rumors of the song becoming the theme song for a larger empowerment project to be dubbed KOB (keep on believing) and to be run by an organization called the EL Empowerment Center. Personally I find Jael inspiring as a person and I have no doubt that she is on her way to transforming lives through her music and empowerment ministry. Her new album promises to be ground-breaking as it features major international acts like Papa San and a host of others. Look out for the album review as I already believe it is the next big thing after Cwesi Oteng’s Mercy project. Be sure to let us know what you think by leaving a comment

About Markus Kennedy Katey

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